Vancleave Real Estate
TOM HARPER
Broker/Owner
Tom's Marketing Plan...It Works!
Marketing
Your Home...
No two homes are alike and neither are all Realtors. Individual attention sets
me apart.
Approximately 80% of all first inquiries regarding real estate use the
Internet. Two elements
are critical; technology and fundamental applications insure you the most
satisfaction through-
out the process. The first thing I need to do is Prepare a Competitive
AND a Comparative
Market Analysis (CMA) to establish fair market value looking at sold
and active listings of
like comparison, determining market time, market trends, and absorption rate to
bring about the
sale of your home in a timely manner. These are
items I use to get your home SOLD...
*Property Flyers - An individually
prepared marketing tool that includes graphics
and highlights of your home;
distributed to other brokerage firms and potential buyers.
*Multiple Listing Service (MLS)
- Information about your home is added to a database
of currently available properties and
is accessible by real estate professionals.
*Other Brokers/Agents -
We cooperate with and invite other brokers
and agents
in the community to
tour your home in order to find a buyer.
*The
Internet - With approximately 80% of today's consumers utilizing the
Internet
for real estate
information, we employ a set of tools and resources to make your home
available for preview.
*1-888 number with your
home information and best, marketable qualities.
Step 1:
Preparing Your Home for Sale
*Property Inspection - Before
listing your home, I will inspect and identify
improvements that could increase
profit on the sale.
*Staging
- I will make recommendations, regarding the marketing and staging
of your home, as they are pertinent to
a successful sale.
*Establish
Goals - Markets do fluctuate so it is important to establish your goals
so we can work to meet them.
*Listing Price -
Establishing a competitive yet realistic listing price is critical to
the
success of the sale. We use
the most advanced CMA tools to derive the right price.
*Preparing and complete all forms
to facilitate listing including:
property specifics, listing agreement,
agency relationships, amendments, well & septic
disclosures, property disclosures, home
warranty programs, home inspections, listing
data forms, net proceeds, showing
information, county tax information, plats, survey,
title information.
Step 2:
Promoting the Property
*Digital
photography - Once you home is ready to list, I will photograph it.
*Full color property listing
- The photo and listing information will be published
through realtor.com for all the
brokerage community and potential buyers.
*1-888 number (toll
free) to direct buyers to your property.
*Advertise in real
estate books, newspapers, real estate magazines.
*The Internet - My
website along with realtor.com will provide 24 hour exposure
via the Internet for your home.
Realtor.com is the nations top real estate search site,
with multiple photos and agent contact
information.
Step 3: Technology Tools
*Multiple Listing Service (MLS)
- Information about your home will be included in this
database of currently available properties accessible by real estate
professionals.
*Vancleave Real Estate website features listings for all
viewers who come to this site
to
search for homes.
*Email
Contact - I am available for individual contact through email and will
send specific
information about
your listing to all who request it.
*1-888-826-1999 is my toll free number and makes contacting me
free to all interested buyers.
Step 4: Expectations and Communications
*All calls and email inquiries
regarding your home are followed up immediately!
*Represent you in the presentation of all
purchase agreements, including those of
cooperating brokers, and help to
negotiate the best possible price and terms to meet your needs.
*I will handle all
follow-throughs during the period between acceptance of the purchase
agreement and the closing
including situations that may arise and keep you informed as to
what is going on concerning mortgage, title, appraisal, water and sewer
certifications, disclosures,
legal, contingency removals,
date-time-location of closing, walk-thru, details leading up to closing
and other closing procedures.
*Access to your property will be
secured by me through secure lockboxes and no one
will gain admittance to your property
without my permission.
